The brief was to come up with Burger King’s next April Fools’ campaign.

So what could we make that would be crazy enough to be an April Fools’ from Burger King but at the same time believable enough for people to fall for it?

The Baby King Menu.

Awarded silver at Clio Awards 2019.



Sera Takata, AD

Simon Herret, AD

Arendse Rohland, CW