CIRCLE K X BØRNS VILKÅR

A campaign launched in 2019 to help raise money for Børns Vilkår, a Danish humanitarian organisation for children in distress, through coffee sales at the gas stations Circle K. 

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Børns Vilkår needed funding to extend the opening hours of the Children's Phone (Børnetelefonen) in the morning for children in need of support and guidance.

So we introduced something as controversial as Coffee for Kids...

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Agency: Uncle Grey