With the launch of the brand platform 'Cinema is Coming Home', BRAVIA invites the audience to see movies in a new light, hear them in a new way and feel them come their way, turning any living room into a truly living room.

 

We launched the new platform with two campaign films:

One highlights how the unparalleled cinematic features of BRAVIA bring cinema home — like a collective campfire in the living room connecting us through the magic of film—while the other, filmed behind the scenes on the same set, pays homage to Sony’s role in filmmaking from lens to living room.

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Agency: AKQA