EDEKA – MAKING SUGAR HISTORY

 

Our task was to create awareness that the German supermarket chain Edeka has been reducing sugar in over 150 products.

To do this, we are making sugar history. In collaboration with a well-known artist, Edeka re-creates historical sculptures out of all the sugar that is now history in Edeka products.

credits

Alexandra Floresmeyer, AD

Elissa Gonzalez, CW

Arendse Rohland, CW

Tutored by

Sebastian Schnell, Jung Von Matt

Anna Lichnog, Jung Von Matt