ENNEATYPE

CHALLENGE 

Conceptualize and design an independent perfume brand.

RESULT

We created the brand enneatype and designed a line of perfumes based on Enneagram, a popular tool used in personality psychology.

There are nine different personality types in Enneagram categorized in numbers, which we used to design each scent in the line. Every scent is meant to empower the specific personality type to stay in balance – or to help you develop into the one you want to be.

MANIFESTO:

We used the symbol of Enneagram as the basis of our brand design and each perfume in the line, highlighting the specific personality type the scent is for.

CREDITS

Elissa Gonzalez, CW

Olivia Lopez, AD

Arendse Rohland, CW